Marketing and PR for financial products that are hard to explain. Fractional CMO for fintechs and regulated financial firms.
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You've built something regulated.
Growth is the harder part.
Start a conversation
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Helping complex financial products find their position.
Connecting them with the right buyers to drive growth.
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WHAT WE DO
Regulated Products Sell differently.
Most outside marketers begin by learning your industry - on your budget.
PTLN begins with more than a decade inside it.
Buyer
Cautious by nature
Compliance
Sets the boundaries
Trust
Built before the sale
10+ Years
Inside regulated finance
Sell it like software and compliance stops you.
Sell it like a bank and nobody listens.
Methodology

Clarity before action.

Understand the customer, competition, market conditions and regulatory boundaries before committing resources.

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01 - Read the market

Understand the customer, competition, market conditions and regulatory boundaries before committing resources.

Outcome: Market assessment · Customer insight · Competitive analysis · Go/no-go direction

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02 - Set the position

Define who the business serves, why the offer matters and what it can credibly own.

Outcome: Ideal customer profile · Value proposition · Positioning · Messaging

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03 - Build the system

Connect the message, channels and commercial model into one focused growth system.

Outcome: Channel strategy · Acquisition model · Sales motion · Partnership strategy

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04 - Run and prove

Turn the strategy into action and measure what drives commercial return.

Outcome: Execution roadmap · Team priorities · CAC and CLV model · Optimisation plan

WHO THIS IS FOR

Built for firms in finance -and those selling into it

PTLN works with businesses in regulated markets when marketing activity is not translating into commercial progress.

01
REGULATED TECHNOLOGY

Fintech · Wealthtech · Insurtech · Regtech · Legaltech · Payments

02
FINANCIAL SERVICES

Banks · Asset managers · Wealth advisers · Family offices

03
ECOSYSTEM BUILDERS

Accelerators · Venture builders · Innovation hubs · Investors

CURRENT STATE
WITH PTLN
BUSY
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MOMENTUM
Plenty is being produced, but nothing builds.
Focused activity that compounds over time.
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DISCONNECTED
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CREDIBILITY
The message does not reflect how finance buyers think.
Marketing that speaks the buyer’s language.
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OUTPUT
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Work is delivered without ownership of the result.
OUTCOMES
Clear accountability for commercial progress.
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Experience

Experience is knowing what deserves attention.

PTLN works with businesses in regulated markets when marketing activity is not translating into commercial progress.

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€0 → €1.2BN AUM
Deposits → Securities
German Entry
Australia Entry

FAQ

Everything you need to know

What does an engagement look like?
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Who is this for?
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How is this different from hiring an agency?
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Do you handle compliance?
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Is PTLN just you and how hands-on are you?
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Do you use AI?
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What does an engagement cost?
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How long does an engagement typically last?
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What outcomes should I expect?
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Where are you based, and do you work in German?
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WHO YOU’LL WORK WITH

Finance expertise.
Commercial perspective.
Direct involvement.

Günther Petelin has spent more than a decade in regulated finance - as an operator, consultant, marketer and seller.

Based between Sydney and Berlin, he works directly with founders and leadership teams to turn complex market decisions into focused commercial action.

Black and white portrait of a Guenther with short dark hair and a trimmed beard wearing a light-colored button-up shirt.
10+ Years
Fintech · Consulting · Finance
3 Perspectives
Operator · Consultant · Seller
MBA
Frankfurt
BSc Financial Economics
London